Spring Cleaning for Your Social Media

By: Ria Kalinowski

Spring is here! Flowers are blooming and whether you are searching for your co-op or a full-time position, it’s time to dust off your social media accounts. Presenting your best self while job searching is extremely important. You need to make sure your social media presence is helping you do that as employers often check applicants’ social media during the hiring process. Here are some tips for cleaning up and improving your LinkedIn, Twitter, and Facebook profiles.


· Update your photo! Make sure your picture is recent and professional.

· Boost your Search Engine Optimization! Add industry specific keywords to your headline and summary. Adding relevant words increases the chance that your profile comes up when employers and recruiters search for potential employees.

· Grow your network by joining groups! You can learn about what people in your industry are talking about and contribute to the discussion. You can also send direct messages to people who are members of the groups you are a part of. See the handout, ‘Joining Groups on LinkedIn’ for more information.

· Additional Tips: https://www.recruiter.com/i/5-steps-to-take-when-using-linkedin-to-network-for-a-job/


· Improve your bio by including hashtags and keywords. You only have 160 characters!

· Pin a tweet! You can select one of your tweets to stay at the top of your twitter updates. Choose a professional tweet that relates to your industry.

· Update your list of people and companies to follow. Use your target list of companies and this article to focus the content you see on your twitter timeline.


· Review, and delete or un-tag yourself from any unprofessional photos. You don’t want to lose a job opportunity because of inappropriate pictures on your profile!

· Also, be cautious about violating privacy policies if you post pictures of current or past work environments.

· Clean out your contacts: remove any friends that you are no longer in contact with or assign them to groups such as Acquaintances to limit their access to your profile.

· Take control of your privacy! Go to your Privacy Settings and limit the sections of your profile that are public. In the Timeline & Tagging Settings you can also limit who can post to your timeline and be able to review any posts before they appear on your timeline! Keep in mind that even if you limit access, people may still be able to view sections of your profile that you wanted to keep private depending on how they are connected to you. Best practice: remove all unflattering content!


Happy cleaning!

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