Spring Cleaning for Your Social Media

By: Ria Kalinowski

Spring is here! Flowers are blooming and whether you are searching for your co-op or a full-time position, it’s time to dust off your social media accounts. Presenting your best self while job searching is extremely important. You need to make sure your social media presence is helping you do that as employers often check applicants’ social media during the hiring process. Here are some tips for cleaning up and improving your LinkedIn, Twitter, and Facebook profiles.

LinkedIn

· Update your photo! Make sure your picture is recent and professional.

· Boost your Search Engine Optimization! Add industry specific keywords to your headline and summary. Adding relevant words increases the chance that your profile comes up when employers and recruiters search for potential employees.

· Grow your network by joining groups! You can learn about what people in your industry are talking about and contribute to the discussion. You can also send direct messages to people who are members of the groups you are a part of. See the handout, ‘Joining Groups on LinkedIn’ for more information.

· Additional Tips: https://www.recruiter.com/i/5-steps-to-take-when-using-linkedin-to-network-for-a-job/

Twitter

· Improve your bio by including hashtags and keywords. You only have 160 characters!

· Pin a tweet! You can select one of your tweets to stay at the top of your twitter updates. Choose a professional tweet that relates to your industry.

· Update your list of people and companies to follow. Use your target list of companies and this article to focus the content you see on your twitter timeline.

Facebook

· Review, and delete or un-tag yourself from any unprofessional photos. You don’t want to lose a job opportunity because of inappropriate pictures on your profile!

· Also, be cautious about violating privacy policies if you post pictures of current or past work environments.

· Clean out your contacts: remove any friends that you are no longer in contact with or assign them to groups such as Acquaintances to limit their access to your profile.

· Take control of your privacy! Go to your Privacy Settings and limit the sections of your profile that are public. In the Timeline & Tagging Settings you can also limit who can post to your timeline and be able to review any posts before they appear on your timeline! Keep in mind that even if you limit access, people may still be able to view sections of your profile that you wanted to keep private depending on how they are connected to you. Best practice: remove all unflattering content!

 

Happy cleaning!

What Makes Wentworth Unique?

Decorative ImageBy: Robbin Beauchamp

Sure, all of our undergraduate day students are required to complete two co-ops to graduate. That requirement certainly makes a Wentworth graduate unique. The question is: how do we get our students prepared so they are successful?

First Year Seminar

All first year Wentworth students are required to complete First Year Seminar. This first semester class is designed to help our students’ transition to Wentworth by learning about time management, academic expectations, academic integrity, and how to register for classes.

Co-op Institute

It is strongly suggested that all second year students complete Co-op Institute, a seven-week hybrid class taught by the student’s dedicated CO-OP + CAREER Advisor. During this seminar, students learn how to write a resume and cover letter, conduct an effective co-op search and interview, learn how to use social media for networking, create an “elevator commercial”, how to be successful at the co-op and how to register for the co-op. Attending Co-op Institute has shown that students are better prepared for the co-op search and have better results.

WITwear

Better results includes invitations to interview. All students should dress professionally for this meeting and some students don’t have access to a business suit. Let’s face it, it is an item of clothing that will only be worn for interviews. Once hired, students on co-op wear business casual attire, so why invest in this garment? Our current students are part of the “sharing economy”. This is a generation that has made Uber, Lyft, Airbnb and Spotify hugely successful so why not share business clothing, too. CO-OPS + CAREERS created WITwear during the fall 2016 semester so our students could have access to professional clothing when they need it. Donations were made by faculty and staff and all garments that were not new have been dry cleaned and are dry cleaned between each user. WITwear is located in Tudbury Hall and open Monday-Thursday between 5:00-8:00pm.

Wentworth On The Road

One way for our students to meet employers is to have them visit the employer at their location. In May 2016, CO-OPS + CAREERS launched “Wentworth on the Road”, a program that allows our students to meet employers at their office, have a tour, meet with hiring supervisors and learn about the opportunities they have for co-op and post-graduation jobs. In our first year, three employers participated and this year, 10 are confirmed. The employers are located in Connecticut, New York, Massachusetts and Rhode Island and hire from all of our majors. We host this program during the first week of May so the visits are not during a time classes are in session. Students are not necessarily in the Boston area which is why the sites are throughout the region. Students are responsible for their own transportation and lodging if needed. Wentworth on the Road is a great way for our students to practice the networking skills they learn in Co-op Institute.

ASPIRE Partnership

For some students, networking is a challenge. Personal interactions can be difficult, as can situations that produce stress, such as interviewing. With co-op a requirement of graduation, CO-OPS + CAREERS has partnered with the Massachusetts General Hospital’s ASPIRE program to provide personal job coaches to students who need intensive assistance before and during the interviews and during co-op. ASPIRE meets with each student to help them assess the level of assistance they need and provide practice interviewing. The job coach can attend the interview with the student if the student would like. Once the student has begun their co-op, the student is required to attend a weekly seminar facilitated by their ASPIRE job coach and attended by other Wentworth students in the program. Students who are interested in this program need to discuss ASPIRE with their CO-OP + CAREER Advisor.

All of these programs are in place to ensure that Wentworth continues to graduate highly-sought-after students by employers. In the last two years, between 98-99% of our graduates were employed or going to graduate school within six months of graduation. Wentworth itself is unique as a college and our uniqueness has translated into exceptional career success for our students.