Meet the Staff: Kristen Eckman, Marketing Intern

I began my marketing internship with the CO-OPS + CAREERS Department at the start of the spring semester knowing one thing; I wanted to be a part of a team. Through my time spent with the department, I can now say that team dynamics and workplace culture will most certainly be deciding factors for me when applying for and ultimately accepting a full-time job offer after graduation.

I am currently an undergraduate senior at Emmanuel College majoring in business management with a concentration in marketing and minoring in economics. And if you couldn’t already gather from my fields of study, I was unsure of what type of position I would be pursuing post-graduation. Creative marketing, specifically social media marketing, however, has been an interest of mine since high-school. I was given the opportunity through my high school’s DECA chapter to create social media marketing plans and compete against students nationwide, which ultimately sparked my love of creative marketing. I was then able to branch out into event planning through my first marketing internship at ENERGYbits. There, I oversaw coordinating a new product launch party, booking and attending multiple sports and fitness expos, and planning and marketing sponsored work-outs with the ENERGYbits team.

If I were asked to give one piece of advice to those searching for an internship or co-op, I would tell you that experience in the field you are interested in should be among your top priorities. Second to relevant work experience, you should be inspired to do what you love. I was touched by one of my marketing research professors while at Emmanuel College. She brought into the curriculum her own marketing plans and projects that she had completed for agencies over her many years in the marketing field. Her experience was something I could connect with and envision for myself. While working on marketing research projects alongside my professor, I realized my attraction to higher education. It was always in the back of my mind that I would like to teach one day, to inspire and guide students in the way that I have been throughout my academic career. It was not until my internship with the CO-OPS + CAREERS Department that I could confirm, higher education is the environment where I feel I truly belong.

This decision, I will warn you, was not an easy one. There is no straight path to your dream job and choosing a career involves strenuous self-reflection. With that, I will say that internships and co-op opportunities are essential to shaping your career path and I would not be where I am today without the academic and professional guidance I received throughout my college career. The guidance I refer to includes not only your own experiences, but informational interviews with successful alumni in your major or intended professional industry, and informational meetings with your professors and Co-ops + Career Advisors. Through my internship I have learned that you have overflowing resources here at Wentworth to help you along your career path, do not be afraid to reach out! The CO-OPS + CAREERS Department, myself included, are here to help you make the most out of your co-op experience.

As always, feel free to stop by CO-OPS + CAREERS to discuss co-op opportunities or talk professional development with your Co-op + Career Advisor. To contact us stop by 101 Wentworth Hall, email coopsandcareers@wit.edu, or call 617-989-4101.

Beware of Scams

By: Becky Smith & Kristen Eckman

Scams are not a new phenomenon, but the ways in which they are being delivered to you are always evolving, making deceitful postings more difficult to spot. Check out this email that was distributed across campus this week, thankfully it was spotted by many, including Dean Wenner:

Every semester, students bring scams to our attention – this is extremely helpful and we appreciate your diligence.

When you forward a suspicious email you received or tell us about an experience that made you think twice; you are helping us to ensure that other students are not being sucked into a possible scam.

 

 

We are here to help you spot a scam based on the following tips:

SUSPICIOUS EMAIL

  • Email is not written in native English and may include phrases we usually don’t use in business English, such as “many blessings upon you” or “God bless” (many legit employer emails are edited thoughtfully, even if you’re recruited by a non-native speaker)
  • Language is informal, more suited to social media or text, i.e., “BTW”, “2” instead of “two”
  • They email you multiple times, turning up the pressure. This is a common tactic to persuade skeptical students or stress them out so they aren’t thinking clearly. Do not respond; instead, forward suspicious messages to me for a second opinion.
  • The person who signs the email has a different name than the sender’s name
  • The message is sent from a non-corporate email, i.e., gmail or hotmail
  • The email address does not match the company’s URL on line, i.e., an email from wit.com when Wentworth’s website is wit.edu

SUSPICIOUS JOB DESCRIPTION

  • Get trained and promoted within 1-3 months
  • Jobs that mention “direct marketing”, “flexible schedule”, “work from home”, or a salary based on performance
  • Competitive incentives available if you meet targets (this implies you’ll likely be fired if you don’t meet the targets in a very short amount of time)
  • Job title implies that you will be an independent consultant (it implies that you are on your own – not much job security if you have challenges!)
  • A vague job description is also suspicious

INTERVIEW PROCESS

  • The employer does all the talking – is very energetic – seems to be selling the opportunity to you, seems to really like you, but isn’t asking any questions about your skills or trying to get to know you on a professional level

OTHER RED FLAGS

  • They extend a job offer without conducting an interview
  • The employer asks you to complete an assignment before work officially begins, i.e., sending a wire transfer, mailing a check (they want your money)
  • There is a lack of structure and/or lack of a job description
  • It is unclear who will be your supervisor

If you receive an email or participate in an interview that feels off somehow, immediately check with your Co-op + Career Advisor or stop by CO-OPS + CAREERS for advice from anyone on staff. To contact us stop by 101 Wentworth Hall, email coopsandcareers@wit.edu, or call 617-989-4101.

Event Recap: Spring 2018 CO-OP + CAREER Fair

By: Abbey Pober

Our annual Spring CO-OP + CAREER Fair was held on Tuesday, March 20th from 3:00 pm – 6:00 pm in both Watson Auditorium and Tansey Gymnasium. The event drew over 200 employers ranging from small design firms to international high-tech organizations and everything in between. Over 500 students from all majors, seeking both co-op and full-time opportunities, spent the afternoon networking at the Fair. It was a truly interactive day with students showcasing their latest ideas and projects while experiencing the employers’ work first hand through VR demonstrations, prototypes, and scale models.

If you are a student who attended the CO-OP + CAREER Fair last week your next steps should be to follow up with employers by:

  • Sending a thank you email to the employers with whom you spoke. Find our guide to thank you notes here. If you need a reminder of which companies with whom you spoke The Fairs App is still available for reference.
  • If a recruiter gave you specific instructions, be sure to follow through on those items and then follow up with the recruiter.
  • Use this opportunity to include a copy of your resume, even if you gave them one at the Fair.
  • Unable to send a thank-you note for lack of contact information? Stay connected with social media: find the company or even the person you spoke with on LinkedIn or Twitter. Follow their feeds to stay up to date on new openings and other news!
  • You are always welcome to check in with your Co-op + Career Advisor to see if they can provide you with any helpful info, too.

If you were unable to attend the Fair this spring be on the lookout for future opportunities to connect with employers, including the announcement about the fall CO-OP + CAREER Fair. Check The Fairs App as we get closer to the fall Fair for updates on employers attending.

Employers, be on the lookout for future recruiting opportunities in the coming months, and for details about our fall semester events including the CO-OP + CAREER Fair and Mock Interview Day.

Thank you to all students and employers who joined on March 20th for the Fair. A special thank you to our sponsors: BOND Brothers, Bowdoin Construction, Commodore BuildersDACONElectric Supply CenterJLL, LAB Medical ManufacturingNOVO Construction, and TG Gallagher. Your support makes all the difference.

We look forward to seeing everyone at our next event.

How to WORK the CO-OP + CAREER Fair

By: Caitlin Brison

Image of a smiling leopard.
TFW you nail the CO-OP + CAREER Fair

An approach for everyone, whether you are low-key or EXTRA!

Low Key EXTRA
RESEARCH
  • Find the list of employers attending on the “Fairs App” and research the ones that interest you.
  • Look to see if they have positions posted so you can find out more.
  • Create a spreadsheet, categorizing employers into A, B, and C lists.
  • Write down a few questions you might ask them at the fair. Refer to them before each conversation.
RESUME
  • Write, review, and edit your resume.
  • Come to Drop-Ins to make sure it is ready for the Career Fair.•  Print out 10-20 copies and tuck them in a folder to hand out.
  • Make an appointment with your CO-OP + CAREER Advisor to go over your Resume.
  • Print 10-20 copies and carry them in a professional padfolio.• Make your own business cards.
PLAN
  • The plan is to go, shake some hands, meet some employers, ask good questions, and hand out some resumes.  Go with it!
  • Locate the employer booths on the Fairs App ahead of time and map out your route.
  • Maybe talk to a couple employers on your C list to start before moving on to your first choices!
DRESS
  • Gather your professional attire.
  • Visit WITwear to borrow any items you may still need!
  • Iron, steam, fresh haircut!  Look your best.
  • Also…visit WITwear to borrow any items you need!
PITCH
  • Build a 30-second pitch and practice it in the mirror so you come across relaxed and professional.
  • Practice a firm handshake.
  • Record yourself and watch it back.  Be mindful of eye contact, fidgets, and filler (“um, like”).
  • Pitch with a friend and practice your handshakes!
THANK YOU
  • Shake their hand and thank them for their time answering your questions and speaking to you.
  • Collect business cards so you can write thank you notes the next day.
  • If they requested your application electronically – pass it along or let them know you applied!

Check out ALL our helpful guides on resumes, networking, pitches, and more on our website:https://wit.edu/coopsandcareers/cooperative-education/co-op-resources

Spring 2018 WITwear Hours: Mon – Thurs 10 AM – 8 PM, Fri 10 AM – 4 PM
Spring 2018 All Day Resume Drop-ins: Thurs 3/15 & Fri 3/16 10 AM – 4 PM
CO-OPS + CAREERS Office + Douglas D Schumann Library & Learning Commons
“What to Wear and How to Prepare” Exhibit: Library Red Gallery, March 12th – March 20th.

Make an appointment with your Co-op + Career Advisor by calling the front desk at 617 989 4101.

The Pay Gap is Real – And What You Should Do About It

By: Lauren E. Creamer, Senior CO-OP + CAREER Advisor

By now you’ve heard about the “Gender Pay Gap” – it’s been all over the news these last few months. I don’t see it going away anytime soon, either. But just to catch everyone up, let’s define the gap. According to the American Association for University Women (AAUW), “the gender pay gap is the difference between what men and women are typically paid”. Research shows that this difference exists across all demographics, workplaces, and education levels.

Pay Gap Statistics

In 2016 women in the United States were paid 80% of what men made. In Massachusetts, we were right on par with the national average clocking in at 80-84%. If you break it down for Boston, specifically, women were making 87.1% of men’s earnings, and women made 94.1% in Somerville/Cambridge.

You might be thinking… the numbers aren’t so bad here! But look at it like this: The National Women’s Law Center estimated that a single woman in Massachusetts, in a 40-year career, would lose $416,720 when compared to a white man. That is too much money to leave on the table.

The Breakdown

If you take into account racial/ethnic groups, the numbers are even more alarming. Black women made 63 cents on the dollar, and Latina women made a staggering 54 cents for every dollar earned by a white man. Asian women made slightly more than the national average at 87%, but the gap is still there.

If you look at the data from the National Women’s Law Center again, native American women in Massachusetts would lose just shy of $1,000,000, black women over $1,000,000, and Latina women would lose more than 1.3 million. Women of color are also less likely to have access to things like paid sick and family leave and flexible work schedules, all of which compound the systemic economic hurdles they face.

Factors that Contribute to the Gap

In April of 2016, the Democratic staff of the congressional Joint Economic Committee published a report highlighting the gender pay gap and the ramifications it has on the American economy. They outlined eight separate factors that play into the gap:

  • Women are more likely than men to interrupt their careers to care for children
  • Working mothers often pay a “mommy penalty” (when compared to women who don’t have children)
  • Women are more likely than men to be primary caregivers of other family members (aside from children)
  • Women who are forced to work part-time earn less (to balance family demands)
  • Women often work in occupations that pay less
  • Women are underrepresented in positions of leadership
  • Some women still do not receive equal pay for equal work (when all other factors are considered)

The final factor is perhaps the most troubling:

“After taking into account differences in observable factors such as education, field of study, occupation and experience, multiple studies have estimated that there is an unaccounted for gap between women’s and men’s average earnings of 5 to 9 percent. In other words, as much as 40 percent of the overall gender pay gap cannot be explained by factors that would affect earnings and may be due to discrimination”.

So, what can we do? What can you do?

On a legislative level, you can reach out to your elected officials and demand their support for pay equity. On an individual level, you can arm yourself with a negotiation education. You must remember: it is in your power to tip the scales. Always, always negotiate.

Steps to Negotiate

Salary.com found that 84% of employers expect prospective employees to negotiate salary during the interview stage. Yet only 30% of women bother to negotiate at all, while 46% of men negotiate, according to Forbes. There are many reasons why people choose not to negotiate: fear of conflict, feeling “under-qualified”, simply not realizing there is extra money available, and feeling gratitude for “just getting in the door”, to name a few.

In 2015 the AAUW joined forces with the City of Boston to train and empower 85,000 women by 2021 to close the gender pay gap. Dozens of free salary negotiation workshops are available every year across the city. The core tenants of their program are: knowing your value, benchmarking salary and benefits, knowing your strategy, and PRACTICING! The unknown has the potential to be scary – but with practice, the unknown becomes familiar and easier to navigate. Just like you would do a mock interview to prepare for a real interview, practicing the negotiation conversation can be a phenomenal tactic for success.

And, when in doubt, visit your CO-OP + CAREER Advisor for guidance and coaching. We are always happy to help!

Want to learn more about pay equity and the gender pay gap? Check out these great resources:

AAUW: https://www.aauw.org/research/the-simple-truth-about-the-gender-pay-gap/

Institute for Women’s Policy Research: https://iwpr.org/issue/employment-education-economic-change/pay-equity-discrimination/

Pew Research Center: http://www.pewresearch.org/fact-tank/2016/07/01/racial-gender-wage-gaps-persist-in-u-s-despite-some-progress/

Joint Economic Committee: https://www.jec.senate.gov/public/_cache/files/0779dc2f-4a4e-4386-b847-9ae919735acc/gender-pay-inequality—-us-congress-joint-economic-committee.pdf

Sources:

https://www.aauw.org/research/the-simple-truth-about-the-gender-pay-gap/

https://www.aauw.org/resource/gender-pay-gap-by-state-and-congressional-district/

https://www.aauw.org/aauw_check/pdf_download/show_pdf.php?file=Gender_Pay_Gap_Massachusetts

https://nwlc.org/resources/the-lifetime-wage-gap-state-by-state/

https://iwpr.org/issue/employment-education-economic-change/pay-equity-discrimination/

http://www.pewresearch.org/fact-tank/2016/07/01/racial-gender-wage-gaps-persist-in-u-s-despite-some-progress/

https://www.huffingtonpost.com/entry/no-the-gender-pay-gap-isnt-a-myth-and-heres-why_us_5703cb8de4b0a06d5806e03f

https://www.salary.com/salary-negotiation-separating-fact-from-fiction/

https://www.forbes.com/sites/forbescoachescouncil/2017/07/13/why-dont-more-women-negotiate/#2479baa5e769

Choosing An Employer

By: Jason Gregoricus

A corporate employer or start up? Which is the right fit?

Larger corporations typically offer stability, regular hours, better pay, clearly defined roles and well-established support. Start-ups, on the other hand, tend to be more flexible about work hours, often require their employees to wear multiple hats and usually demand more creativity as a result.

Which one fits best for you is an important question. Let’s look at each in kind.

Large Corporations: They’re large because they’ve figured out what works in the marketplace and have grown because of it. So, when a company grows it usually compartmentalizes the work of various departments with clearly defined roles within them. Therefore, when you’re hired, you’ll know what is expected of you and how to grow within the company. (Relatedly, there are usually robus benefit packages – health, retirement, etc. – as well.)

Additionally, larger corporations usually prefer to hire from within – it’s convenient and less expensive than taking the administrative time to recruit/interview/hire. In the end, it’s all about relationships. People hire other people they know and like. Therefore, if you work for a company and would like to try something new, the chances of advancement and change are greater.

However, there are downsides. First, large corporations are usually not nimble. Change moves slowly – if at all – and when it does happen the process can be maddeningly slow. In larger organizations there are usually many stakeholders for every decision and idea. Therefore, the time it takes to implement those changes/ideas is exponentially proportional to the number of people it will affect. So, if you’re an impatient person, then the corporate atmosphere may not be right.
Start Ups: Conversely, working for a start up does have its perks.

First, start-ups are typically very exciting places to work. They often have a dynamic workforce and a swashbuckling energy that makes every day go by quickly. As a result you may find yourself taking on several different (read “seemingly unrelated”) aspects of the business. It is not uncommon with a small start up for a recent hire to handle shipping, sales and market research all in one week. The benefit of such a situation is that it allows a person to explore what they’re good at, and what they enjoy less.

Concurrently, in a small organization it is much easier to shine as all your contributions are obvious to everyone. Therefore, a start up could help you gain confidence, self-knowledge and a strong reputation. Conversely, however, the challenges at a small start up can be numerous.

First, the benefits may not be all that great. Start ups may allow you flexible hours – but incredibly long ones as well. Also, with some exceptions, they are operating with razor thin margins. Therefore retirement packages, vacation times, health insurance options all may be less than ideal – or not on offer at all. This can be compounded by the fact that many start up don’t have anyone working in human resources. So your options for support become even that much more limited.

Second, if you make a big mistake at a company it can have huge repercussions. Everyone knowing you did great is, well, great – but the other side of the coin is the public recognition of mistakes. It never feels good when the majority of your coworkers all know when you’ve made one.

So, in the end, where you choose to work will be decided by where you feel the most comfortable. But keep this in mind! Everything is fixable. Everyone who has worked long enough in the world has a story about a bad job or workplace situation. Just because you don’t fit in, or a job is not what you wanted or thought going in, there will always be another chance on the horizon.

So keep your head up and soldier on! Big or small, comfortable or nimble. Over time you will learn what works for you and that will be the right thing

Networking: Keeping a cool head when you think you might just sweat through your shirt.

By: Jer Jurma

Even the idea of networking can be intimidating to students as they begin their co-op or job searches. In fact, speaking the word networking can bring on a cold sweat to the introvert in us all, but it is important to realize that as human beings, we network every day through sharing information about ourselves and asking questions about others.

Extroverted or introverted, networking is vital in finding a Co-op or job, and realistically, it is a vital part of life as a professional. The next five points are important to keep in mind when approaching the act of networking. You can adjust them to fit your own personality as you see fit:

1. Keep it real. Engage people with genuine interest, ask questions, and listen intently.

2. Find commonalities and actively think about how your goals and the values of the individual and his or her company/firm align.

3. If you are nervous about networking, think of it as a professional exercise assigned to you as a student. Be confident in the fact that you are a representative of Wentworth, and by promoting your school and academic program, you in turn will be promoting yourself in a way that is team oriented.

4. Show enthusiasm and the desire to engage. A willingness to contribute to the causes and advancement of an organization can be established before a formal interview. The following statement (or one like it) is a good example of how to engage in networking:

“The work you do interests me, and is something I would like to pursue. I would really like to know about your career path, and how you got to where you are.”

5. Share your contact information and ask how best to reach out to continue your conversation in the future.

Get out there and see how it goes. Remember, networking takes practice…a lot of practice. You will learn from the interactions you have with people how best to adjust your approach.

 

Cover Letters: Why and How.

By: Caitlin Brison

Cover letters…does anyone actually read these? Why, yes! Many do! While we cannot predict which hiring managers read cover letters and which do not, we do know for certain that those that read them really care! Hiring managers like a competitive application and most of them will read your cover letter after browsing your resume. So…when in doubt, write a cover letter.

Plain and simple, cover letters get interviews. They tell the reader, “Hey! I think it’s a superb idea that you call me in for an interview because I have read the job description, researched your company, and thought about how my education, experience, strengths and skills could contribute to all the super cool things you are doing.” Who wouldn’t want to talk more to that candidate? It shows you care – and they care that you care. Make sense?

If you’re still unsure, read through these top 10 tips and maybe it’ll make more sense:

1. Don’t restate your resume. They already read that.
2. You’re not bragging, you’re stating the facts. You’re a student at Wentworth, you must be really good at a few things. What are they? And you’re probably curious to learn more about other things, so talk about that, too.
3. Tell a story! Have you always dreamed of working here? Have you worked really hard to get to where you are? Do you spend your free time doing similar things? Stories draw readers in and build connections.
4. Highlight your strengths! (Extra points for using the job description to see what they’re looking for) Did your group projects or summer jobs teach you something about collaboration, communication, and organization? Perfect! Tell me more.
5. Be honest, but don’t apologize for a lack of experience. We all start somewhere and it’s ok to not have every skill they want. No need to inflate or deflate! Speak truthfully about your strengths and how you plan to develop more.
6. Be professional, not necessarily formal. This is certainly an opportunity to showcase your ability to write professionally and maturely, but show some personality! Avoid sterile and stuffy language.
7. Show….and sometimes tell! Instead of writing, “I am a good problem solver,” you can write, “I prefer to approach obstacles with a positive attitude as I have found that persistence and creative thinking usually prevail. My professors have commended me for my curiosity and dedication to acquiring and applying new knowledge when confronted with a problem to be solved.”
8. Make it targeted, not generic! Hiring managers can smell this a mile away. And they don’t like it. Use the job description to write the letter. No need to start from scratch each time, but always tailor it to the job description.
9. Format. There is a set framework for cover letters. It’s best to follow it. Be creative with the content, not format.
10. Edit! Read and re-read before you submit. Your advisor can read it! A friend can, too!

A well-crafted cover letter is your golden ticket to an interview. Write and submit them as often as you can! The more you write, the more interviews you get.

Find more tips here: https://wit.edu/coopsandcareers/cooperative-education/co-op-resources

Schedule an appointment with your advisor to review your resume and cover letters by stopping by the front desk or calling 617 989 4101.