Travis Underwood, Principal & Engagement Manger, Chopwood Mercantile
Greg Affsa, Director, Accelerate, Lead/Coach, FutureLab
In the FutureLab Talk #17 Travis Underwood [Chopwood Mercantile] joined Greg Affsa [Wentworth] to discuss how COVID-19 is shaping the retail experience both as a consumer and as a business owner. Alongside consumer trends shifting to support local businesses, he talks about how post-COVID consumers will seek out their smaller, local retailers to both support the community and to connect with community members. Travis talks about the power of brand and storytelling. Word of mouth and businesses living by a set of values foster stronger connections and trust with consumers.