Category Archives: RETAIL + CONSUMERS

Talk #16 | Retail + Consumers

Carlos Vargas, Independent agent, Vargas and Vargas Insurance, Former President, Lower Mill Merchant Association
Greg Affsa, Director, Accelerate, Lead/Coach, FutureLab

Carlos Title Slide

In the FutureLab Talk #16 Carlos Vargas [Vargas and Vargas Insurance/Lower Mills Merchant Association] explains how consumer behaviors are changing due to COVID-19 and why quick adaptation to new circumstances is a key to sustaining business. Carlos has been the past President of the Lower Mills Merchants Association in Dorchester and shares how important local connections and strong relationships are to not only building a business, but also adapting to changes during these times, and fully understanding the community’s needs while serving them well.

Talk #17 | Retail + Consumers

Travis Underwood, Principal & Engagement Manger, Chopwood Mercantile
Greg Affsa, Director, Accelerate, Lead/Coach, FutureLab

Travis Underwood Title Slide

In the FutureLab Talk #17 Travis Underwood [Chopwood Mercantile] joined Greg Affsa [Wentworth] to discuss how COVID-19 is shaping the retail experience both as a consumer and as a business owner. Alongside consumer trends shifting to support local businesses, he talks about how post-COVID consumers will seek out their smaller, local retailers to both support the community and to connect with community members. Travis talks about the power of brand and storytelling. Word of mouth and businesses living by a set of values foster stronger connections and trust with consumers.