Creating an All-Star Profile on LinkedIn

By Ria Kalinowski

Bringing your LinkedIn profile to an All-Star (or complete) level is important because profiles that are complete show up higher in search results. If you want to be found by recruiters, fill out your entire profile. It’s important not only to complete your profile but to include key words that recruiters are searching for. Check out the key words employers are using in relevant job postings for some ideas.

Decorative Image

Grab Their Attention!

LinkedIn search results show your name, photo, and headline so it is important to include a professional photo (visit the LinkedIn photo booth at the next Wentworth Co-op + Career Fair!) and create a unique headline to grab peoples’ attention. When crafting your headline, think about where you hope to take your career as well the skills you have to offer. Headlines like, “Student at Wentworth” don’t give enough information or distinguish you from the 4,000 other Wentworth students. Adding your major or target industry helps but use the available 120 characters to take it a step further by sharing your skills or interests. Be careful to avoid spelling errors and stay away from these overused LinkedIn buzzwords!

Sample student LinkedIn headlines:

  • Former NASA Intern. Future Investment Technologist.
  • Electrical Engineering Student, Future Systems Engineer.
  • Computer Engineering Student | Former Systems Engineering Co-op at Vestmark | Laptop Repair Technician
  • Industrial Design Student at Wentworth ● Future Model Maker ● SolidWorks ● Shoe Design
  • Currently seeking full time position in logistics/supply chain or construction project management/estimating.

Tell Your Story

Use your summary to add personality to your profile and tell your story. Use all 2,000 characters to talk about what you are passionate about and how that aligns with your career interests. Recruiters use key word searches to find relevant candidates. Profiles that include the key words recruiters are searching for show up higher in search results, however, an overabundance of repeated words may get your profile filtered out as spam. When writing your summary, keep in mind that viewers only see the first two lines of your summary unless they select, “See more”. Check out summaries of co-op colleagues you admire or look up alumni profiles for ideas.

Here are some questions to get you started:

  • Why did you pick your major?
  • What is your dream job?
  • What are your key technical and non-technical skills?
  • What type of work environment do you thrive in?

Make (and Keep) It Relevant

Now that your dream recruiter has found you and their interest is piqued, show them you have the necessary skills to encourage them to reach out. Include any co-ops or jobs in your experience section highlighting technical and transferable skills relevant to your target industry. Add skills, coursework, and projects. If you have a portfolio or personal website include the link in your summary section. Upload your resume to your summary section as well. Request recommendations from past colleagues, classmates, or professors. Join groups and follow relevant companies. These show up in your interest section. Update your LinkedIn profile every semester just like you would your resume. Add new projects, experiences, and skills you have gained.

Customize your URL

Once your LinkedIn profile is complete, add your URL to the contact information on your resume. But FIRST, make sure to remove that long stream of numbers after your name. Go to your profile and click on “Edit public profile & URL” in the upper right-hand corner. Next, visit the “Edit URL” section in the upper right-hand corner and click on the blue pencil next to your URL. Remove the numbers and make your URL unique to you!

Once your profile is complete, make some connections! Connect with past and current colleagues, classmates, and professors. The number of relevant connections you have will help you show up higher in search results as well. According to LinkedIn, “The more connections you have, the more likely you will have a connection to the searcher” which helps you rank higher in their search. Personalize each connection request to remind people of how you know them or outline why you want to connect. LinkedIn is a fantastic tool so make sure you are taking advantage of it! Meet with your Co-op + Career Advisor to get help creating your profile or making connections.  They can also give you feedback once it is completed. See our LinkedIn Guide for more suggestions.

Spring Cleaning for Your Social Media

By: Ria Kalinowski

Spring is here! Flowers are blooming and whether you are searching for your co-op or a full-time position, it’s time to dust off your social media accounts. Presenting your best self while job searching is extremely important. You need to make sure your social media presence is helping you do that as employers often check applicants’ social media during the hiring process. Here are some tips for cleaning up and improving your LinkedIn, Twitter, and Facebook profiles.

LinkedIn

· Update your photo! Make sure your picture is recent and professional.

· Boost your Search Engine Optimization! Add industry specific keywords to your headline and summary. Adding relevant words increases the chance that your profile comes up when employers and recruiters search for potential employees.

· Grow your network by joining groups! You can learn about what people in your industry are talking about and contribute to the discussion. You can also send direct messages to people who are members of the groups you are a part of. See the handout, ‘Joining Groups on LinkedIn’ for more information.

· Additional Tips: https://www.recruiter.com/i/5-steps-to-take-when-using-linkedin-to-network-for-a-job/

Twitter

· Improve your bio by including hashtags and keywords. You only have 160 characters!

· Pin a tweet! You can select one of your tweets to stay at the top of your twitter updates. Choose a professional tweet that relates to your industry.

· Update your list of people and companies to follow. Use your target list of companies and this article to focus the content you see on your twitter timeline.

Facebook

· Review, and delete or un-tag yourself from any unprofessional photos. You don’t want to lose a job opportunity because of inappropriate pictures on your profile!

· Also, be cautious about violating privacy policies if you post pictures of current or past work environments.

· Clean out your contacts: remove any friends that you are no longer in contact with or assign them to groups such as Acquaintances to limit their access to your profile.

· Take control of your privacy! Go to your Privacy Settings and limit the sections of your profile that are public. In the Timeline & Tagging Settings you can also limit who can post to your timeline and be able to review any posts before they appear on your timeline! Keep in mind that even if you limit access, people may still be able to view sections of your profile that you wanted to keep private depending on how they are connected to you. Best practice: remove all unflattering content!

 

Happy cleaning!